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Hello, it's Daniel Fowler*
(Scroll all the way down if you want
something a little more LinkedIn friendly)
This is my website, thanks for popping along. It's basically a shrine to the creative projects I really want to shout about to anyone who'll listen**. Mostly stuff that results in people making a nice 'ooo***' sound when they read it.
In 2018 I jumped**** into the world of copy and haven't looked back since. It's been a rollercoaster seven years of midnight epiphanies and morning-after edits, all in the name of making people stop, read and click.
When not banging on about broadband, you'll find me sharing questionable***** F1 opinions, flapping a piece of string about for my cat, or tending to my rubber plant with more enthusiasm than skill.
*That's me.
**That's you.
***Wry smiles are also acceptable.
****Formally applied, interviewed for, and successfully secured a job in. There was actually very little jumping involved.
*****Factual.
Professional Bio
Daniel Fowler is a creative copywriter with over seven years' experience shaping how companies connect with their audience. His work across retail and hospitality covers sharp brand content, curiosity-piquing editorials, as well as SEO-optimised content that sparks results.
Always positive, eternally curious, and armed with data-driven creativity, he brings a strategic mindset to every project - from scroll-stopping email campaigns to standout features worth sharing. Drawing on insights from both consumer behaviour and cultural trends, he helps brands find their unique voice when it matters most.
Expertise
Copywriting
Editorial
Tone of Voice
UX Writing
SEO
Brands
John Lewis
Virgin Media
art'otel
Park Plaza
PPHE
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