Hello, I'm Dan.
And that's my cat, Annie. She’s great, but you probably won’t see her much. That’s because she not a very good writer, and she’s scared of most people too. But once she knows you, she’s a big dollop of mush and might come say hello every once in a while. A complex lady for sure.
Anyhoo, I’m meant to be using this section to tell you that I'm a seasoned copywriter who’s worked on some cracking campaigns for some of the nation’s most-loved brands. But where to even begin? What to say? What not to say? Can anyone even talk about themselves without it turning into a rambling mess of half-finished sentences? Well, still, as Aaron Burr said to Alexander Hamilton in New Jersey, might as well give it a shot.
Less professional bio.
It was many moons ago that I jumped* into the world of copy. I loved selling to people in person and knew I'd found my calling when I heard you could do that, but typing.
Since then, I've spent a lot of time creating things, writing things, rewriting things and being called many things. A 'storyteller', a 'cracking writer' (thanks mum), and, my personal favourite, 'not what I expected'. Still not really sure what that all says about me.
Beyond the word stuff, I’m the curious sort who likes good pickles, bad jokes and people with a healthy dose of happy-go-lucky energy about them. Ideally all at the same time, but life’s rarely that generous.
*Formally applied, interviewed for, and successfully secured a job in. There was actually very little jumping involved.
More professional bio.
Daniel Fowler is a creative with over eight years' experience in copywriting, editorial and content strategy; producing everything from scroll-stopping headlines to curiosity-piquing articles for some of the biggest brands out there.
Drawing on insights from both consumer behaviour and cultural trends, his work for the likes of John Lewis and Virgin Media has a proven track record of helping sell more, say more and make all the noise it should. He brings curiosity, sound commercial judgement and a healthy respect for the data to every brief, with a firm belief that the smallest details can land the biggest punch.
