art'otel | Newsfeed

More than just another hotel blog. This was about creating content that worked on multiple levels – from SEO performance to social sharing and brand building. Each piece needed to hit the sweet spot between searchable and shareable, while positioning art'otel as a proper player in Europe's cultural scene.

SEO content is a long-term game, but the signs of success are showing. Some of the articles are already popping up on the first page of google, and the content pulling into Google's AI overview.