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Project 01

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Blog & Newsfeed | art'otel

Editorial content.

This was a little more than just another hotel blog. Each piece needed to hit the sweet spot between searchable and shareable, while positioning art'otel as a proper player in Europe's cultural scene.

SEO is a long-term game, but I was still seeing success with my content. 44% of the articles I published appeared on the first page of Google within 12 months, establishing enough topical authority that content was being pulled into its AI Overviews.

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2 Arjan Spannenburg Interview.png

3 London LGBTQ+ Clubs.png

4 Rome New Restaurants.png

5 Amsterdam Best Terraces.png

6 London Record Stores.png

7 LGBTQ+ Rome Artists.png

9 Slow Travel in Zagreb.png

8 Rome Art Exhibitons.png

10 London Art Fairs.png

11 Rome Romantic Spots.png

1 A to Z Rome Attractions.png

2 Arjan Spannenburg Interview.png

3 London LGBTQ+ Clubs.png

4 Rome New Restaurants.png

5 Amsterdam Best Terraces.png

6 London Record Stores.png

7 LGBTQ+ Rome Artists.png

8 Rome Art Exhibitons.png

9 Slow Travel in Zagreb.png

10 London Art Fairs.png

11 Rome Romantic Spots.png

1 A to Z Rome Attractions.png

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