Project 01
Dog-friendly Stays | art'otel
Creative campaign.
art'otel had never let dogs stay before. When that changed, I took a leading role in producing and launching the brand’s creative output. I took charge of landing pages, social media, welcome packs and in-room collateral, alongside working with the video team on the day and giving feedback on their edits.
Social launch.
My tagline ‘Sit. Stay. Play. Together.’ sat at the centre of everything we did. It was a reflection of what makes art’otel unique: the restaurants (sit), the rooms (stay), the events (play), before landing on what matters most – doing it all 'together'.
The launch video went in heavy on the ‘together’ aspect as we took over art’otel Battersea with a full cast of dogs checking in, propping up the bar, and generally acting like they owned the place. Ah, that was a day. It all fed into what became art'otel's most successful social post to date, driving an extra £11,000 in bookings in the first three months.
Talking their language.
The job here was figuring out how to talk to a new audience whose best friend has four legs and no opinion on Bauhaus. Leaning on the ‘Be cultured’ brand principle, I built a copy strategy around a tone more playful than art'otel was used to. I wanted it to show we understood the dog world, and that by speaking their language, we'd make them feel at home.
Talking their language.
The job here was figuring out how to talk to a new audience whose best friend has four legs and no opinion on Bauhaus. Leaning on the ‘Be cultured’ brand principle, I built a copy strategy around a tone more playful than art'otel was used to. I wanted it to show we understood the dog world, and that by speaking their language, we'd make them feel at home.
Project 01
Project 01
Project 01
Project 01
