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Project 01

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Product descriptions | John Lewis

Product copywriting.

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This was my bread and butter for five years straight. Racing against launch deadlines for key brands like Apple, Samsung, LEGO, and AllSaints, I came up with fresh takes on everything from premium tech to pocket money toys. All of it smack bang on point with the John Lewis tone of voice.

Having written over 50,000 products in my time, I was also asked to share my secrets with the team, running workshops for a team of 15 copywriters alongside mentoring new starters.

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AllSaints Tonic 3-Pack T-Shirts Product Image.png

AllSaitns Tonic 3-Pack T-Shirts Product Copy.png

Wooden Pots & Pans Product Image.png

Fred Perry Jumper Product Image.png

Fred Perry Jumper Product Copy.png

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Samsung Galaxy A13 Product Image.png

Samsung Galaxy A13 Product Copy.png

Rohan Walking Jacket Product Image.png

Rohan Walking Jacket Product Copy.png

AllSaitns Tonic 3-Pack T-Shirts Product Copy.png

Wooden Pots & Pans Product Copy.png

Samsung Galaxy A13 Product Copy.png

Rohan Walking Jacket Product Copy.png

Fred Perry Jumper Product Copy.png

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